Client DD Global + DD US
2021 One Report
Summary
Redesigning Southwest Airlines annual One Report to be own-able and memorable within the airline industry’s ESG reporting space.
Creative Team
Michael Milligan, Tracey Smith, Annie Vuong
Role
Lead Designer
Disciplines
Publication, Design Systems, Creative Direction, Art Direction, Information Design, Typography
Context
Southwest Airlines brought Deloitte’s expertise in consulting and design onboard to help build their 2021 One Report. This annual report integrates financial, corporate social responsibility (CSR), and environment, social, and corporate governance (ESG) reporting as Southwest Airline’s commitment to doing the right thing by their People and service to our Planet.
Result
The 2021 One Report set a unique example for ESG design as it captured Southwest Airline’s values, people, and story in a publication that was previously lacking so much life. The 2021 One Report didn’t just document the details of ESG and CSR, but it also celebrated the heart of what the brand stands for and the people that help make their impact possible, which was a unique highlight of the report that enabled it to stand apart from many other competitive airlines. The next subsequent reports follow the visual and creative direction I had set in 2021.

For full view of the report visit: southwest.com/onereport